Few Pebbles from the Ocean of FMCG Marketing

বই : Few Pebbles from the Ocean of FMCG Marketing

লেখক : ফয়সাল মাহমুদ

( 0 টি রিভিউ )

মূল্য : ~~Tk. 200.0~~ Tk. 150.0 (25.0% ছাড়)

Authors opinion regarding the book:

Alhamdulillah I've got to work with 3 great brands in my career. Grameenphone, Berger Paints & Rupchanda- all three are no. 1 in their category. During my tenure I've got to listen words like 'In Bangladesh, proper Branding/ Marketing practices are not much available', 'there is a huge gap between Academia & Industry Leaders' and so on.

However. I found several areas where we can put our university learning into action. Also, there is scope of applying a structured way of work into Marketing activities that seems having no structure at all. Then I've starting jotting down different experiences and tried to link those with theories & also to established practices worldwide. This book might provide a real-life reference on what a Marketer do, everyday.

বইয়ের নাম	Few Pebbles from the Ocean of FMCG Marketing
লেখক	ফয়সাল মাহমুদ
প্রকাশনী	আদর্শ
সংস্করণ
পৃষ্ঠা সংখ্যা
ভাষা	বাংলা